Add Mailchimp Subscribe/Newsletter Element to website
Step 1
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To connect a subscribe/newsletter element on your WordPress site to the Mailchimp plugin system, you’ll need to follow these steps. This process assumes you’re using the official Mailchimp for WordPress plugin or a similar integration plugin.
1. Install and Activate the Mailchimp for WordPress Plugin
- First, log in to your WordPress dashboard.
- Navigate to Plugins > Add New.
- Search for Mailchimp for WordPress (MC4WP).
- Install and activate the plugin.
2. Create a Mailchimp Account (If You Don’t Have One)
- Go to Mailchimp’s website and sign up for a free account if you don’t already have one.
- Once your account is set up, you’ll need to create an email list (now referred to as an “audience” in Mailchimp).
3. Get Mailchimp API Key
- Log in to your Mailchimp account.
- In the top-right corner, click on your profile icon and go to Account.
- Navigate to Extras > API keys.
- Click on “Create A Key” if you don’t already have one.
- Copy your API key.
4. Connect the API Key in WordPress
- Go back to your WordPress dashboard.
- Navigate to MC4WP > Mailchimp.
- Paste the Mailchimp API key into the appropriate field and save the settings.
5. Create a Signup Form
- In the WordPress dashboard, go to MC4WP > Form.
- The plugin should automatically create a basic signup form for you.
- You can customize this form to include fields like first name, last name, or other information.
- When you’re done customizing, save the form.
6. Embed the Form in Your Subscribe/Newsletter Element
There are different ways to integrate the form into your site depending on how your subscribe/newsletter element is built:
- For a widget: Go to Appearance > Widgets and add the Mailchimp Signup Form widget to your desired widget area (e.g., sidebar or footer).
- For a page or post: Edit the page where you want the subscription form and use the MC4WP Form shortcode to insert the form. You can find the shortcode in MC4WP > Form (usually looks like
[mc4wp_form id="123"]
). - For a custom HTML element: If your theme or page builder allows custom HTML or code, you can paste the Mailchimp form’s HTML directly into the element.
7. Test the Signup Form
- After setting up the form, test it by subscribing to a test email address to ensure it’s working properly.
- Go to your Mailchimp dashboard and check if the email was added to your audience list.
8. Customize the Form and Success Message (Optional)
- You can further customize your Mailchimp form by going to MC4WP > Form and adjusting the form fields, design, and messages (e.g., “Success” or “Error” messages).
- For advanced customization, you can add custom CSS to style the form according to your website’s design.
9. Enable Double Opt-in (Optional)
- Mailchimp offers a double opt-in feature, which requires users to confirm their email address by clicking a link sent to their inbox.
- To enable this, go to your Mailchimp account’s Audience Settings, and turn on double opt-in.
10. Set Up Mailchimp Automation (Optional)
- Once people start subscribing, you can set up email automation or welcome emails using Mailchimp’s automation features.
- In your Mailchimp account, go to Automation> Customer Journeys or Classic Automation to create a series of automated emails for new subscribers.
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